Attention! Turn Off The Blinking Blue Light!
Watching some of the print industry’s actors have blue light specials is scary! Yes, Kmart is being reincarnated within some print/copier dealers as they move from a product-centric to a service-centric deliverable.
What the hell is value-added selling when your marketing is based on saving people 30-40%, bragging about never raising prices, and quoting prices on services as if they were commodity products found on aisle four at the old Kmart store?
The reality of an industry focused on selling products becoming an industry capable of selling services is still in a great struggle. A struggle made apparent by the lack of clear articulation from within the industry’s ranks and the evident lack of substance and details in their marketplace messaging.
The industry’s actors must quickly realize that selling print, its supplies, and services is nothing compared to selling the intellectual capabilities needed in delivering managed IT or cyber security services profitably.
If the industry continues promoting IT services as it promotes its commodity deliverable of print. The industry’s actors will find themselves with all the IT clients that successful IT service providers refuse to accept as clients.
In Closing: Your success in delivering excellent managed services will result from your remarkability. A remarkability your clients will be excited to make the appropriate investment to receive. Excellent services are not born from blue light specials.
Status quo is the killer of all that will be invented.
Ray Stasieczko
Leave a comment
Comments will be approved before showing up.
Also in Ray's Hot Topics
The End Of The Day With Ray! Let's Discuss FUJIFILM, The Xerox Relationship, The Spin Off & More
As Fujifilm announces the spinning off of Business Innovation will the decisions regarding Fujifilm attempting to replace Xerox their largest distribution to end-users prove to be a case of arrogance over common sense? In this episode I share some number realities as a comparison in the industrial print space and business printing. I still see RICOH/ETRIA as the best scenario for absorbing Fujifilm Business Innovation. As Printing United Begins Next Week, I wanted to look at the the industrial print numbers regarding Konica Minolta, Brother, Ricoh, and KODAK also cause a question, what is the industrial print business revenues at Fujifilm? Interesting times take boldness and action. I believe Fujifilm OVER-estimated their abilities to circumvent the Xerox end user distribution as over the last few years it sure seemed a very slow and clumsy attempt . Spinning Off Business Innovation Is The Right Decision. Now it is just a matter of how they do it.
ray stasieczko
Author